**This design brief is also in PDF format in our upload section. We also attached all of our photos in the uploads section as well**
Bookman & Son needs to rebuild their current website https://www.bookmanandson.com/. Bookman & Son is looking to implement a more modern design with stronger conversion points throughout the website.
-Our Demographic are males between the ages 25 and 35 looking for engagement rings so we’d like a design that keeps that audience in mind.
-We stress that we are a very relaxed low pressure environment and that’s gonna be portrayed in our hero section and what makes us different sections.
-Our current website also lacks overall branding so its important our new website has a consistent feel and brand to it. Our Logo is attached.
Here are our hex color codes:
Sites we like the look of:
https://www.tiffany.com/ - We think they do a great job of branding here. They use their green throughout all the imagery, We like images where they tie in people, jewelry, and brand colors all in one. https://media.tiffany.com/is/image/…ro_phase3_ Desktop?wid=2992
We feel like most Jewelry sites look the same, we would prefer to look different from the competition. **All jewelry websites look the same so we’d like to be different and stand out.**
-Hero Folder (4 images to choose from for the hero section. Also provide black and white versions of each)
-About Us Image
Product Images: Please grab product images from this website. You can use any products on the entire site. https://martinflyer.com/product-cat…a-setting/
Please feel free to use any photos on Gabriels facebook page.
In regards to the Hero photo that will be used on the homepage. We selected 4 images for you to choose from but out of the 4, we like these 2 the best:
We would like the following sections in this order for the homepage.
I. Announcement Banner that we can hide/show
III. Homepage Hero
IV. What Makes Us Different Section
V. Customer Reviews Section
VI. Internal Page Links
VII. About Us Section
VIII. Footer Section
I. Announcement Banner
-We need an announcement banner that we can toggle on/off to let clients know the days that we are closed and special offers. Usually these announcement banners live above the header but we are open to different placement. Example message: “We will be closed this Sunday and Monday due to the holiday”
-Navigation: Home | Engagement Rings | Fashion Jewelry | Designers | Services | Reviews | Contact Us
-Maybe we make the contact us in the nav menu a little different color or a CTA that lives outside the menu?
III. Hero Slider Section
Hero Section with background image, content, and CTAs.
For the background image:
Please choose one of our images we provided in the hero folder directory. We have 2 in there that we named in our heroimages zip file: Hero_Our_Favorite_bw.jpg & Hero_Our_Favorite_color.jpg (the two that were uploaded right after the main logo)
but if you feel another one in there will work better, please use it.
Do you hate going to Jewelry stores and dealing with high pressured sales staff?
We know what it takes to make a guy feel comfortable in a jewelry store.
CTA Buttons: Shop Now | Contact Us
IV. What Makes Us Different?
(We’d like a creative way to display to our users how we differ from out competition using our Do’s and Don’ts list)
At Bookman & Son, Josh – Jeff and Nicole are 100% committed to making your jewelry store shopping experience the most comfortable experience.
We do not pressure you to make a decision.
We do not ask you for your email address and cell phone number so we can hound you to no end.
We do not push product that we think you should buy.
We do not overdress so you feel uncomfortable.
We DO listen to what’s important to you.
We DO ask simple questions to help understand the person you are shopping for so we can make some suggestions.
We DO stay within your budget and do not up sell you.
We DO have TV’s on showing ESPN to make you feel more at home and comfortable.
Contact Us Button CTA
V. Customer Reviews
-Testimonial Slider or 2 Most Recent Google Business reviews
-In another column we will like the text “291 reviews on Google | 5 star rating (with star icons) or something along these lines?” along with a link to our google reviews and maybe the google review logo? We are open to any type of layout here but this is a crucial section of the homepage so we are looking for something great here to showcase our google reviews and stellar rating. This is going to be a tough balance because we want to highlight our reviews but not act like we are bragging about our reviews.
VI. Internal Links
We’d like a section to highlight some of our interiors pages. Just an image and CTA in each. We really like the services on this homepage and a cool hover state. Maybe we could emulate this:
-Engagement Rings -Fashion Jewelry -Services -Designers
VII. About Us
Photo of myself (Josh) and my father.
Bookman & Son Fine Jewelers continues to build our reputation for honesty, integrity and outstanding customer service. We are conveniently located in Brecksville off I-77 and welcome customers from all Northeast Ohio cities including: Broadview Heights, Cleveland, Independence, Richfield, Macedonia, Hudson, Seven Hills, Strongsville, Sagamore Hills, Twinsburg, Bath and Akron.
CTA Link to Contact Us
-Contact Form (Full Name, Phone, Email, How can we help you?, Dropdown: How did you hear about us?(dropdown)
-Copyright © 2019 — Bookman & Son Fine Jewelry
-Contact Information and Store Hours
Monday - Thursday: 10:00 a.m. to 7:00 p.m. Friday & Sunday: 10:00 a.m. to 4:00 p.m. Saturday: Closed
(we need a special announcement by where we display the hours so when we are closed that day, it reflects in the footer)
-Address: 8803 Brecksville Road, Brecksville, OH 44141 -Telephone: 440.546.9999