Home-security123.com was redesigned (home-security123.com/ND), it is currently not converting as well as the old design.
1. We want to Increase Conversion Rate. (Phone Calls & Web Form Submissions)
2. It must Look Professional / Trustworthy (Not Spammy)…it should give a warm and fuzzy feeling.
3. Get as much important information above the fold.
- The Offer (Free Alarm System)
- The Form
- System Image
- Trust Badges
- Incentives (next day install / Package Prices / ADT Guarantee)
- Phone Number
1. General Info
a. Although our logo is Orange & Blue we are open to new color schemes.
b. The Form & Number should stick out on the page along with the offer.
2. Content & Copy:
a. The Design must include all the content that is currently on home-security123.com.
b. You can use any of the copy/images from home-security123.com or home-security123.com/ND sites.
c. Anywhere you use the word free, you must include "With $99.00 Customer Installation Charge and with purchase of alarm monitoring services. See Important Terms and Conditions to this offer below." (*Except in the Form)
3. The Form:
a. The form in the current design in the (/ND) design is a problem because we like to change the wording as well as add in lines of text. Therefor it needs to be able to expand to incorporate these changes as well as success messaging.
4. ADT LOGO
a. THe Authorized Dealer logo must be the same height as the Home Security123 logo. See the website.
b. Please use the System image that is included in the attached content file.
We do not use scare tactics. So no pictures of burglars breaking in. Its all Happy Happy Happy.
Target Demographics: Home Owners (30-50 yr old)
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