We are a legitimate site that helps people find a way to make a few hundred dollars extra per month. We don't promise millions. That's always a scam. But taking surveys at home and getting paid by market research companies is legit and we want to convey that in our site. We want to convey authenticity, trustworthiness and a very real sense of honesty about this opportunity. Also that we do not charge our customers. It's a free service. We are paid entirely by the market research companies.
Our market is mostly stay at home moms, retired people and students. Or anyone for whom an extra $400 or so a month would be a big deal.
This is an easy project. All we want is a simple redesign of our primary landing page. And here's something different: conversion is NOT our primary need. We need a site that looks professional and pleasing to the eye and satisfies Google Adword's landing page guidelines related to relevancy, uniqueness and transparency. We can take care of those things, you just have to make the site look professionally done.
The current landing page design is at: http://www.surveymoneymachines.com. We need all those basic elements on the page: Logo, headline, simple navigation, content, registration box, mini-faq's (now in the orange box), testimonials, and the information about what makes us unique.
Feel free to change the picture for Hailey to a different person.
I recommend that you add pictures to the testimonials (you can use stock images and if you give us the link to the image, we can go buy those pictures)
We have focused on the color green in the past, but you are invited to submit multiple color schemes.
We know that there is too much white space on the current version. Feel free to eliminate that. We're amateurs. :)
We loosely referenced the design of Apple.com for our navigation and title bars on the page elements. You're welcome to stick with this type of style or use your own idea.
The objective is to get people to read the headline. Then the subhead, then the first sentence. Then the 2nd sentence, and so on. The idea is to engage the visitor as quickly as possible, make them believe that we are a legitimate site, and get them to register. Feel free to change our site radically to something we haven't thought of. The reason there is so much text on the page is because Adwords wants good content on landing pages. We can reduce that somewhat if needed. Feel free to experiment.
Use whatever design elements you think makes this page look more professional and trustworthy. Make us look like we spent a lot of money making a great website. :)
As a reference, please see another site of ours: http://www.surveyprofits.com -- this site is very high in conversions, but it does not satisfy Adword's tastes. Too flashy. Great conversions, but not enough content. We have to balance between a design intended for conversion (a registration), and a site that Adwords thinks has high quality content.
The new design needs to look professional and believable.