Creating a non profit that helps pets who are critically ill, owners who have lost a loved pet, or pet owners who can not afford the proper care for their animal.
Desired Color Scheme:
Colors from the logo, very clean
painted feeling, slightly rough, organic, textured
Accepted File Formats:
Layered Formats (.psd or .tiff)
We are helping a wonderful organization build a website for their non-profit that is aimed to help pet owners and their loved pets when they really need the help. Every year people lose pets that were loved family members, and it is hard to find true support not only after the pet has passed on, but while the pet is critically ill. The website will serve as a place for people to connect with others who are looking to offer emotional support, medical support, or memorial services.
The brand position of this website and organization is â€œbased around trust, compassion, and community.â€
The organization color is a rich purple, and the feel of the brand is a hands on approach. You can download the identity here (http://www.ingenexdigital.com/ancho…gofinal.ai). Obviously the identifiers are the heart to show compassion, and the paw to identify animal/pets. However the real unique aspect of the organization is the rough painted look to the logo. We would love to incorporate that look and feel into the website and design.
We want the site to capture the seriousness of the situation that these people face, and communicate that the organization is caring, compassionate, and willing to help.
We want to not only showcase the pets and animals, but the people who own the pets. Ultimately it is about people, and their love for the pets.
The initial focus of the website will be a flash style banner which fades through professionally taken photography of owners with their sick pets. We donâ€™t want the pets to look like they are dying, but maybe glossy eyed to really show compassion and care. Reach the hearts of the users of the website.
Below that we would like to feature three areas of the website:
â€¢ Memorial services where people can upload a photo, description, and story about their pet, purchase memorial items, etc.
â€¢ Support for those who have lost their pet, with finding a grief guidance, downloadable grief podcasts.
â€¢ Pet Hospice, where you can get medical support and care for your pet who is critically ill.
Two sub content sections would be news, and a place where user uploaded photos and descriptions will be displayed (1 at a time, randomly)
Home, About, Pet Hospice, Pet Memorial, Pet Care Assistance, Donate, Benefactors, Volunteer, Merchandise, Anchor Bay, News, Contact