Target market is local and regional restaurant owners and managers as well as general contractors and architects that build/design restaurants. Geographically they live in South Carolina and Central Texas, and have a mixed demographic (age, ethnicity, country of origin, sex, etc.). The company currently has over 8,000 customers that purchase on frequency range from weekly to annually.
Customers are looking for restaurant/kitchen equipment and supplies. Ranges, refrigerators, ice machines, knives, spoons, forks, glasses, pots, pans, etc. Customers may also be looking for design and layout assistance with new projects.
Many online sell directly to those customers online via their website. The goal of our website is to generate interest/leads for our store. A successful website visit leads to a phone call, an email enquiry, or a store visit.