We are consultants to the specialty food business. Most of our clients need help navigating the waters when creating a specialty or natural food product and successfully launching the brand into the supermarkets and natural food stores. In a nutshell, they are building a brand.
This requires promotion...lots of them from tradeshows to in-store sampling to street campaigns. PromoPixie allows them to find and hire temporary help to get this done. Our team are marketing gurus and will work with the designers on this competition to create the most visually appealing home page. The basic structure is pretty much done. We just need kick butt graphics to show we mean business to site visitors. Most of the links and buttons need to stay where they are so we don't have to rewrite code. The provided layout will give everyone the lines to stay within.
All in all, this project should be a pleasure because we know what we want and we know how to work well with design teams.
Site visitors will be younger females looking for temporary work while they go to college. It will be the retired grandmother who wants to earn some extra cash sampling products. The site will skew younger to the more tech savvy though. Aspiring actresses will like it because it will be a way to pay the rent.
The employers will be everything from small companies to larger agencies. Anyone trying to find staff to help promote a brand. They will be just like the contest holders on this site. Instead of hiring designers like you, they will be looking for temporary help at tradeshows and in stores for demos.
For the most part, I prefer that we stay within the boundaries of the attached structure because that will not upset the coding layout we have done so far.
The main point of this contest is to get us a much more appealing graphical showing for the home page.
Some of the clip art we have right now is very cheesy. I have attached real pictures to show how that can work. I also have varied the site from where it is right now to tweaks using my lame Photoshop skills just to give you some ideas.
Once the graphics are done, I will need to have the names of all fonts you used. Best to have these available on a PC platform as well as Mac because we will need to incorporate those in other docs going forward.
We have a lot of discretion on all of the graphical elements. Especially at the bottom of the home page. If you have any questions, please ask. I am very responsive even over the weekends.
Good luck and thanks for helping.