We are creating a new site for professionals in the digital media industry that provides digital media job advertisements, news and compelling feature content. It aims to be the premier provider of digital media jobs in the Australian market place.
A key objective of this website is to present clients’ job adverts to a targeted, highly qualified and active audience and provide optimum application conversion for advertisers.
We need to present a new, inspiring, edgy, smart way for companies and new staff to connect. We want a sense of community through the feature articles so users want to come back regularly.
The current key players in this market do so in a clinical, impersonal manner. We want to offer a new alternative. With personality!
- and finding a clever, but not clichéd way of playing on the name “Digital Café” too.
Think exposed bricks, steel, glass, timber beams, clever graffiti, with a polished urban edge. It has to feel like your favourite inner city coffee shop / wine bar with a New York or London Soho vibe. Think “industry buzz”, “meeting place for digital media and mobile professionals”
Some key concepts we also like are the graffiti art of designers like