Ville Fluide is a B2B2E (employes) service. Ville Fluide provides to big companies or administrations, consulting and technology solutions to optimize trips of their employees from home to work and back. Objectives of the Ville Fluide service are : increase buying power of the employees, save trip costs for the companies, reduce pollution and greenhouse gases emissions, and reduce vehicles congestion on roads. After initial auditing phases, we deploy innovative mobile technologies associated with carpool, carsharing, and public transport services.
The Web design we require is to present the company and its offer, in order to give an image of sustainable mobility experts. It is very important to understand that the web site is not mainly at that time to develop our business by attracting new customers (because our technical solution will not be ready for several months, even if we already sell consulting services), but to start to build a good institutional image and brand. The web site is then targeted to potential investors, partners, journalists, analysts, experts and future customers. It is not targeted to end users or mass market consumers, the look and feel should be then serious and efficient.