Design a website and logo from scratch with no real colour or layout guidlines. Use your imagination and develop a professional, modern and trust-worthy site for an online shop selling products for eczema and psoriasis.
It has undergone a number of in-house redesigns
over the years.
We are looking to take the site to the next level
in terms of a much more professional and modern look/feel.
is another site that we have that targets the US market, it has a lot of
content on it so feel free to review this site to get a better idea of all the
content we are likely to have for eczema.com.au, targeting the Australian
One site we like to feel of is http://www.blackmores.com.au/. The
colours are soft and there is a lot of information that is well organized.
There is a lot of information surrounding eczema
and a similar condition known as psoriasis.
It’s always been difficult to neatly display the symptom and treatment
related information to customers. We also
have a large library of articles to promote.
Despite having a lot of information to offer
customers, the site must focus on the retail element…product sales and customer
subscriptions are the main elements of the site.
Logo: We require a web design that will be suitable to
work with WordPress themes. Please use
the word ‘Eczema’ as the logo in stylized text and possibly an icon. We’d like to incorporate the tag line: Caring for your skin…Naturally
Colours: We like the blue and green of the http://www.blackmores.com.au
site, possibly a little stronger but we are open to all colour theme ideas. We’d like it to be fresh and natural, but not
colours that are too dull like earth tones of brown/tan etc.
Navigation: We would like to see the following navigation:
- Success Stories
- Contact UsWe’ll also need the following sub level
Plus Cream ™
Natural Sunscreen ™
Shampoo and Conditioner
Gel ™Home Page Features: We will want to make the following features on the home page.
- Blog - to be the main feature
- Newsletter Sign Up
- Product of the Month – similar to that on
- Tip - related to eczema or psoriasis or product related
- Article Library
- Layered PSD file
- A design that can work as a wordpress theme
- Prize payment via paypal only
- Dark text on a light background (easier to read)
- Stock Images from iStock Photo
- No animation (except product?)
- No flash
- Avoid a ‘busy’ design (Keep plenty of space
between page items)