Martel Instruments is a successful company supplying high quality mobile and cased printers. Our key uniques are that we offer unstinting quality and are able to provide a level of customisation and a full service design that cannot be matched by anyone in the world. But we are a well kept secret today
We have several potential audiences for our web site. They can be broadly broken down into the following:
a. Manufacturers of equipment in the medical, automotive, and general electronic test equipment as well as manufacturers of systems that require ticketing and receipting soultions
b. Partners and potential partners for our solutions worldwide
We don't want (at this stage) to change the logo but we do want to rework the website to make it tidier, focus in on our key messaging to the audiences above, and where possible and relevant illicit a response from them.
The landing page needs to be uncluttered, with a statement of our key uniques and with a navigation metaphor that is easy to grasp and will lead the audiences to the approrpiate place to find the information they seek. It needs to be striking and stand out as professional but engaging, especially when compared to other vendors of similar solutions such as Able, GeBe, Custom Engineering,
More detail will be added here shortly but please feel free to ask for feedback as the site will be regularly monitored