Portafolio
:format(webp)/99designs-contests-attachments/81/81055/attachment_81055466 "Sophisticated, modernist logo with a contrasting color palette.
The interlocked elements form an abstract mark that suggests an integrated, complete and dynamic experience in learning. Perfect geometry appeals to tech students while the overall style inevitably inspires thoughts of finance, insurance, investment, etc.")
:format(webp)/http://s3.amazonaws.com/projects-files/50/5012/501246/cef3db09-2349-44fe-b12f-f6f7ef8b8eed.png "A fully bespoke mark, particularly constructed with intention to stylistically reflect the industries involved (construction/development and insurance).
Both letters share the exact same foundation - except obviously for rotation and an extra vertical on B - in order to appear highly uniform and consistent.
The accent color container for the initials is very important here as it solidifies the logo against anything around it (crucial when used in isolation as well) and provides a much sharper contrast as well. Curvature on top and the bottom soften the rigidity and imply the modern architectural touch.
The logo is flexible enough to work in a variety of layouts and color arrangements, including pure black and white.")
:format(webp)/http://s3.amazonaws.com/projects-files/43/4374/437450/2fdaca72-407a-48f5-8f3b-4065890f88a1.png "The company had originally been founded over 50 years ago, then sold and restarted in 2008. However the previously used logo was rather generic and out of touch with bold and sleek logos of industry leaders such as Kohler, Grohe, Toto, etc.
Having decided to move the company into direction of more upscale products, the current owners required something that would reflect the new consumer-facing vision but also remain trustworthy to people within the industry - plumbers.
The result is modern, premium but also industrial, with a peculiar treatment of type that helps retain a conservative edge despite contemporary look. It balances the robust and sophisticated at the same time.")
:format(webp)/http://s3.amazonaws.com/projects-files/45/4588/458884/1c1775a3-a50d-4076-9861-0c6cd816466a.png "Data analytics made simple through AI - this is the core message of the logo for a Swiss based company providing AI-accelerated machine data analytics.
Apart from data logs and charts represented by arrangement of circular elements, the central motif is also an abstraction of human profile, hinting at the AI approach to understanding unstructured log data.")
:format(webp)/http://s3.amazonaws.com/projects-files/53/5326/532650/a2fff298-ad61-4afe-b16b-5fc1310d5149.png "Logo for a US-based company in the business to buy quality new, used, and/or surplus industrial equipment from across various industries, which in turn, it quickly offers to worldwide customer base.
Based on a recognizable hexagonal nut fastener shape, with a spark cutting through it diagonally to instill movement and power into otherwise firm and rigid form. This balance is key to this mark, which aims to cover both the mechanical and electrical aspects of industrial equipment in an easily recognizable form.
The colors are typically industrial and rather masculine, creating a powerful contrast without compromising the cohesion of the logo.")
:format(webp)/http://s3.amazonaws.com/projects-files/38/3860/386034/1877b441-46e1-43ba-aea0-d53b90a6cd16.png "The icon represents an abstract and symbolic approach to theme of \"pigmentless\" nature of blue eyes, the inspiration behind the name of this Wordpress-based web development agency.
On an intuitive level, it invites images of pixelized burst, expanding bits of data/code/content - it's exciting, dynamic and calls for attention and unique interpretations. Intentionally, the overall shape is also reminiscent of iris.")
:format(webp)/http://s3.amazonaws.com/projects-files/40/4076/407626/23a0d458-b3a4-4271-9581-aaf308c96acf.jpg "The company is being rebranded to expand beyond a family business and cater to a higher income clients in greater Toronto area.
The strong, firm monogram with accented diagonals hints at familiar housing forms but in a subtle manner appropriate for the upscale market. The strong appearance of mark is balanced by delicate sans serif typography.")
:format(webp)/http://s3.amazonaws.com/projects-files/80/8070/807062/9b1e6b11-7319-4d4e-925d-c485931a0d80.png "Straightforward but memorable icon interpretation for an online cryptocurrency service. The vibrant color reflects the primarily digital use of logo.")
:format(webp)/http://s3.amazonaws.com/projects-files/57/5768/576860/44b2fec2-3d8c-49c0-961f-a6236df7e304.png "Logo done for a marketing agency principally handling businesses in the gaming industry. The icon reflects focus on this particular niche while maintaining a trustworthy look.")
:format(webp)/http://s3.amazonaws.com/projects-files/35/3504/350481/185b5ee9-322b-449d-ac7f-ef4b0f83110b.png "A winding path leads us to the horizon and the radiating sun rising from it: a scene that every adventurous spirit who enjoys the outdoors will appreciate and remember. The mark carries a sense of calm and harmony, while the specific orange hue is quite gentle, perhaps mostly reminding of a mild dawning Sun. Conveniently, the path curve is also S shaped.")
:format(webp)/http://s3.amazonaws.com/projects-files/145/14592/1459218/025bb6e1-677a-44cd-a81a-2cb5335d537a.png "Ataroke is a name that combines 'ataraxia' (peace of mind) and 'yoke' (to join together). The client described his service as joining together with client to make financial decisions together that align with their values and provide a peace of mind.
A major requirement was not to appear as most of other firms in the industry, but to indicate a more personal touch with a strong sense of meaning behind the mark.")
:format(webp)/http://s3.amazonaws.com/projects-files/54/5409/540928/a5ab6f0b-2deb-4431-b6f7-07e8cf7f9f9f.png "Logo for a single-source supply company operating in heavy industry such as mining, oil and gas, ship building, port operations, construction, etc.
The wordmark has been produced literally from scratch not only for the sake of uniqueness, but also to infuse it with the precise qualities required. Therefore each and every letter has been sculpted from ground up to reinforce the rugged, bold but also dynamic style that corresponds to industries served as well as reliability and speed of service.")
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lunes, 26 de abril de 2010
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