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Our brand "camper's delight" wants to produce products for the camping sector. The first step will be to create a website/blog, which will also provide own products in the near future. Target group are camper vans (e.g. Bulli), which need necessary accessories.
The logo should be able to be displayed in shades of grey as well as in colour. Accordingly, shading should be avoided or used sparingly.
We want the logo to convey the lifestyle of travelers and city dwellers. Here almost always less is more. The products should be of high quality and made of the best materials. The logo should reflect this.
This can be provided with an icon and font.
In terms of colour I would not want to pretend anything. Here I leave the designer the free decision.