Portafolio
:format(webp)/99designs-contests-attachments/87/87242/attachment_87242705 "The customer wanted to review the index oil prices page of his site. I have worked on:
- Usability
- Readability
- Graphic restyling
Usability.
The original suffered from a defect that misaligned index selection and charts. So I’ve included all the elements in two fixed-height cards visible at most screen resolutions. As a result charts are shown using switch buttons.
Readability.
Due large amount of data I tried to reduce the visual stimuli.
I worked on typography (hierarchies, colors and highlights) and grid (12 columns) to calibrate spaces, I fixed a typographic scale and kept the characters as large as possible assuming senior users.
I proposed the world map (that could be interactive) to reduce full screen width of the introduction.
Graphic restyling
I choose a color palette that would work with one in use.
Blue has been preferred to green in use to avoid the sense of approval associated with this color code. I try to keep tints brilliant but sophisticated.")
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I'm an experienced Art Director with a proven professional history in IT, publishing and services fields. Expert in digital transformation and in possession of strong artistic and designing skills.
My work aims to optimize the communication process, through making complex things simple. I strongly believe in collaboration between disciplines and I am determinate to achieve creative solutions basing on quantitative data, qualitative analysis and putting at center of designing the user.
Miembro desde:
martes, 25 de julio de 2017